Search engine marketing begins with you designing a website with pages to showcase your products, your thoughts, or whatever else you want the world to see. Remember that once you place something on the internet it is on the internet forever. Even if you delete the item there are fragments of it left that experienced computer technicians can pull up if they want to. Never put anything on one of your web pages that is incriminating or embarrassing.
Spiders are sent out every night by the search engines to crawl over the internet and discover what is happening on the many different pages. Spiders are internet spies that report everything they read to their commanding engine. When they read a link on one page they automatically follow it. When the link delivers them to another page that has relevance to the page they just left they report this information to their commanders. When there are several pages with links all leading to the same page they report to their commanders that the one page they all have in common is the most popular. Thus the engines increase the ranking of that page and suggest it before they suggest other websites on the same subject.
These links are going to be used by people who are on the one page so they can quickly go to another page and continue reading and viewing things they were already interested in. The links are also going to be used to convince the big engines that your website is gaining in popularity and should be suggested first when your keyword is used by someone browsing the internet.
The next step to using search engine marketing is to buy keywords from the engine of your choosing. If your webpages are trying to sell bake ware then you might buy the following keywords: baking pans, cake pans, cookie sheets, brownie pans, silicone baking pans, cooling racks, and so on. Buying the keyword does not guarantee you that your pages will be offered as the first suggested website when people use that keyword. So you are going to have to do a few other things to use this type of marketing to your advantage.
You need to go to every site that you can find that has some relevance to what is on your site. At each of these other sites you are going to need to try and establish a link from their page to your pages. Most sites will allow this because the hyperlink is going to benefit you and it is going to benefit them as well.
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